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ISM | Strategic Group’s Marketstrong™ Plan is a formal marketing deliverable that clearly defines your company’s brand, mission, corporate model, growth goals, marketing mix and budget allocations. This comprehensive plan provides an annual marketing overview, and outlines recommended tactical online and offline strategies with development timeframes, targeted component release dates and all associated costs.
EXECUTIVE SUMMARY
Positioning Statement
Core Offerings & Services
Business & Growth Goals
S.W.O.T. Analysis
Target Audience Summary
Competitive Landscape Summary
R.O.I. Benchmarks and Analytics Indicators
MARKETING STRATEGY OVERVIEW
Current Marketing Overview
Marketing Objectives
Key Strategy Recommendations
Brand / Online / Offline / Channel Partner Strategies
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ISM's Marketstrong™ Plan
is a formal strategic marketing deliverable that provides a comprehensive overview of online and offline project components recommended to meet your company's growth goals.
> Contact ISM today to speak with a representative
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KEY PROJECT DEVELOPMENT
Online / Offline Project Summary
Online Statement of Work
Offline Statement of Work
LAUNCH PLAN
Brand
Online
Offline
Channel Partner
MEDIA PLAN
Overview
Media Matrix
MARKETING CALENDAR
Key Project Construction Milestones
Timelines, Key Deadlines & Responsibilities
BUDGET
Project Construction Costs
Media Expenditures
Licensed Tools
Analytics / Benchmarking
Program Maintenance
ISM’s Marketstrong™ Plan approach is based an annual model of Plan > Design > Execute, which formally establishes the set of parameters and benchmarks for your company’s marketing objectives and continued success from year to year.
PLAN: The foundation of a solid marketing strategy is a well written plan. ISM partners with you to fully understand your business and develop a comprehensive marketing plan best suited to achieve your organizational growth objectives.
DESIGN: ISM has the expertise and resources to design specific marketing components which support the outlined objectives from your plan. From optimized, next generation websites to extensive direct mail campaigns, our experienced team of developers, copywriters and designers work closely with you to ensure that proper content, form and functionality is delivered.
EXECUTE:A marketing plan’s success requires proper implementation. Our team administers your plan components according to a timeline that achieves maximum brand penetration, audience conversion and ROI. All objectives from your plan are measured by real-time analytics to illustrate the effectiveness of each marketing element from a daily, monthly or yearly basis.
> Contact ISM today to schedule a marketing consultation with one of our executive partners.
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