What's your marketing challenge - No Time? No Resources? No Plan? No Expertise?
In today’s competitive marketplace you’re busy, wearing multiple hats and marketing is one of the many things on the “to do” list. Developing a strategy insures a consistent approach to offering your product or service in a way that will outsell the competition. However, in conjunction with defining the marketing strategy you must also have a well defined methodology for the day to day process of implementing it. It is of little value to have a strategy if you lack either the resources or the expertise to implement it.
Industrial Strength Marketing (ISM) is able to provide a team of marketing and design experts to become your partner in helping solve your business and growth objectives.
ISM | Strategic Group’s Marketstrong™ Plan is a formal marketing deliverable that clearly defines your company’s brand, mission, corporate model, growth goals, marketing mix and budget allocations. This comprehensive plan provides an annual marketing overview, and outlines recommended tactical online and offline strategies with development timeframes, targeted component release dates and all associated costs. ISM’s Marketstrong™ Plan approach is based an annual model of Plan > Design > Execute, which formally establishes the set of parameters and benchmarks for your company’s marketing objectives and continued success from year to year.
The foundation of a solid marketing strategy is a well written plan. ISM partners with you to fully understand your business and develop a comprehensive marketing plan best suited to achieve your organizational growth objectives.
- Discovery document is to gain a deeper understanding of your company
- Determine market segmentation and demographics
- Plan convergent campaigns
- Establish budgets
- Develop timeline for approved plan components
- Establish key performance indicators
ISM has the expertise and resources to design specific marketing components which support the outlined objectives from your plan. From optimized, next generation websites to extensive direct mail campaigns, our experienced team of developers, copywriters and designers work closely with you to ensure that proper content, form and functionality is delivered.
- Advanced website development
- Search Engine Optimization (SEO)
- Email marketing
- Pay-Per-Click (PPC) Campaigns
- Online catalog development
- Internet advertising
- E-Commerce applications
- Keyword analysis
- Logo development
- Corporate identity
- Direct mail campaigns
- Marketing and sales collateral
- Trade show booth design and materials
- Print advertising
A marketing plan’s success requires proper implementation. Our team administers your plan components according to a timeline that achieves maximum brand penetration, audience conversion and ROI.
- Launch online/offline marketing components based on timeline
- Pre-build campaigns at the beginning of the plan
- Negotiate media placement and buys
- Enable analytics on proposed media channels
All objectives from your plan are measured by real-time analytics to illustrate the effectiveness of each marketing element from a daily, monthly or yearly basis. Analytics help paint a detailed picture of successful activity benchmarked against pre-determined key performance indicators, and identify areas that may require modification.
- Referrals: online and offline
- Call Tracking on all marketing components
- Web Analytics to monitor site activity and conversions
- Leads acquired
- Conversion paths
- Media channel performance
- Measurement against KPIs
- SEO / Paid Position