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How do you know if the marketing investments your company makes are successfully generating ROI? Equally as important to having a formal marketing plan is having the metrics in place track the effectiveness of individual components like website conversion, trade show attendance, email marketing and Pay-Per-Click campaigns. ISM | Strategic Group strongly recommends implementing a regular review schedule of marketing analytics reporting for online and offline components.
 ISM uses robust, industry standard tools like WebTrends to monitor website activity, user interaction, pages viewed, conversion rates, top referrers, search engine rank results, and more. To learn more about website analytics through ISM | Internet Group, click here. 
 One of the realities of a strong online strategy is that it very often drives offline sales and inquiries. Online visitors frequently find matching sites relevant to their keyword searches, and call companies directly for additional information. For this reason, ISM recommends a call tracking solution that provides a dedicated 800 number uniquely for your site and any specific campaigns to be tracked. Call tracking gives insight into the specific companies that contact you, and the duration of the call. Website (and campaign) conversion can now be easily established when the associated phone number is different from any other corporate numbers.
Targeted email marketing is a highly cost effective method to send corporate communications including featured product news, technology advances, press releases, etc. ISM’s email marketing solution provides detailed metrics to see what emails sent were opened, forwarded, rejected, opted out or received response. You now have the power to see directly how your email marketing efforts are performing.
These are some of the impressive analytic solutions available from ISM to more accurately measure ROI of your marketing investments.
To learn more about website analytics, call tracking or email marketing, contact ISM today to schedule a consultation with one of our executive partners.
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