ISM | Strategic Group will provide a Discovery Document in Word format that your executive partner will review with you. The purpose of the Discovery Document is to gain a deeper understanding of your company, core offerings, your customers, your competition, existing marketing efforts (and budget allocations), key business objectives and growth goals. This collaborative process will define the scope of the engagement and the tactical strategy ISM will implement to execute any recommended project components and measure success. Additionally, this Discovery Document will help ISM identify critical sales processes, corporate messaging, and products and services information we need:
HIGH LEVEL BUSINESS MODEL DISCOVERY
- Core Offering (products/services)
- Sales Model
- Environmental Factors
- Client Profile
MARKETING DISCOVERY
- Organizational Objectives
- Organizational Facts
- Marketing Budget Allocations
- Brand Recognition
- SWOT Analysis
- Competitor Profile
PROJECT DEVELOPMENT
- Key Personnel
- Current Site / Materials / Content Status
- Design / Redesign Requirements
- Technical / Functionality Requirements
SEARCH ENGINE OPTIMIZATION
ISM employs a holistic approach to ensure that we completely understand and uncover factors that will impact your business online and offline in the industrial market. Conducting a thorough business analysis of your organization will allow us to set a baseline for understanding your needs at a higher level, which in turn, allows us to develop our refined requirements with an eye towards the overall strategy and your organizational needs as a whole. Ultimately, ISM will deliver our Marketstrong Roadmap™ document which will recommend key sales growth related projects and associated costs. With this Marketstrong Roadmap™, you will be empowered to implement a strategy for your company that will have immediate impact as well as long-term benefits.
> Contact ISM today to schedule a marketing consultation with one of our executive partners.