Motion Industries
piloting a new direction for an industry icon
Motion Industries (MI), a top North American distributor of industrial motors, approached ISM to help them create a web-based platform to guide customers through new regulations mandated by the Energy Independence and Security Act (EISA).
TheMotorSpecialist.com: In addition to an interactive website with tools and calculators designed to simplify the motor replacement decisions, ISM developed an application to help visitors discover upgrade motors & calculate their annual energy cost savings.
Email Marketing: Another ISM recommendation was the use of a personalized URL (PURL) email marketing campaign. Utilizing PURL technology, MI customers received emails from TheMotorSpecialist.com that created individual web pages, providing compelling recommendations tailored to the user's purchasing history.
The campaign was a huge success and touted as the future direction of MI marketing. ISM and MI continue to a strong relationship, working to create lasting solutions for MI's customers throughout North America.
