Search Engine Optimization (SEO) is a set of methods aimed at improving the organic (free) ranking of a website in search engine listings, and could be considered a subset of search engine marketing (SEM). The term SEO also refers to “search engine optimizers,” an industry of consultants who carry out optimization projects on behalf of clients’ sites. ISM | Internet Group has worked with industrial companies of all sizes to successfully optimize their sites for search engine success. Because search engine algorithms and ranking criteria change constantly, ISM | Internet Group continually adapts to these changes and refines our process to get our clients the best possible results.  Due to the proprietary nature of search engine ranking methods, however, ISM makes no guarantees in search engine ranking.

ISM | Internet Group breaks down methods used by practitioners into categories such as “white hat SEO” (methods generally approved by search engines, such as building content and improving site quality), or “black hat SEO” (tricks such as cloaking and spamdexing). ISM | Internet Group observes only “white hat” best practices for SEO and attempts to fully avoiding overt “black hat” manipulation of rankings to the detriment of our clients.

ISM | Internet Group will analyze your company’s core offerings against your competition’s strengths and weaknesses to develop a realistic optimization program and target penetrable keyword phrases (KWPs) that will drive targeted traffic from search engines. Using and phrases provided, current site traffic analysis, competitive analysis and licensed tools, ISM | Internet Group will determine what KWPs the industrial searchers are most often using. ISM | Internet Group will then optimize your company’s web site pages for these approved keyword phrases, as well as commonly search derivatives.

• Linking strategy – internal cross linking of key terms
• Unique title and meta data (keywords and descriptions)
• Detailed Image Alt tags
• Secondary Text Navigation
• Content strategy (writing, updating, revising, optimizing)
• Link popularity (gathering industry links from outside sources)
• HTML & Google Site Map Inclusion

ISM | Internet Group will submit your website according to best practices through manual and automated submission applications to over 200 search engines and portals.