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One of the most effective ways to grow your business is direct mail advertising. Designing direct mail using postcards gives you a one-to-one connection with your customers. A study from Forrester Research reveals that consumers are bombarded with over 3,000 advertising messages every day. By delivering your marketing message in a more personal manner, customers will see you and remember you. Most importantly, they’ll buy from you.
Planning is the first step to successful direct mail advertising with postcards. What results are you trying to achieve? Why should you be chosen over the competition? Is timing a factor? Who’s your audience? Asking and answering these and other questions will help you plan your campaign, give you a way to measure your success and build a base for future promotions or campaigns.  View Samples of our work
A brochure design is used as a promotional item to introduce the company’s products and services to the market.
Company brochures are designed to be formal, never heavily decorated. The design is simple but not dull. They attract attention without being gaudy. Brochures are designed in accordance with the products and services the company offers. The most important feature is the front page design which usually includes the company logo and photography or illustrations. Brochures also include the company’s marketing strategy because it is basically an advertisement of the company. The text in the inside pages of the brochure communicate with the customers. Brochures use headings and subheadings to cluster ideas and focus the reader on items of interest. The text is carefully mingled with graphics to increase the visual appeal. The last page is the simplest part of the brochure.
Only the company contact information is given. Sometimes color patterns are used, but pictures are typically avoided.
A well conceived pocket folder, paired with a series of inexpensive inserts, can essentially create the impression that you have an entire team assembling custom samples for each client or industry. Imagine you are trying to solicit business from two companies that are on opposite ends of the spectrum. Instead of creating one generic brochure or postcard, pocket folders allow you to assemble a specific package for each prospect.
By creating a mix-and-match insert about your own company and one for each product line, you'll transform confusion into a solid, integrated corporate image.
Enlisting a versatile design strategy might include a pocket folder with the name of your organization and logo on the cover. Inside one of the pockets you can include slots for insertion of a business card and your organization's name, street, website address, phone, and fax number.
Pocket folders are versatile tools that can hold presentations, annual reports, sales reports, and marketing materials. They are one of the most flexible ways to promote your business and alleviate the need to discard and reprint all your materials each time you need to add, subtract, or update information. A well designed pocket folder is ideal at corporate conferences, seminars and industry trade shows where they can provide your company with an organized way to disseminate sell sheets, press releases and other related materials.
Consumers need information to make buying decisions — the better the information, the more confident the decision. A well designed Sell Sheet goes beyond generalities — it provides a virtual tour of your product — space for every feature, every option, every dimension, plus where and who to buy it from. Frequently, its second role is to provide those who resell your product, a source of information to pass on to their prospects.
Product sell sheets come in a variety of sizes ranging from 5.5 x 8.5 inches or 6 x 9 inches or 8.5 x 11 to 11 x 17 inches. Custom sizes are available. All sizes can be folded to fit a # 10 standard business envelope. The primary purpose of a product sell sheet is create the first two of the five elements involved in making a sale, attention and interest. The other three elements of the sale, conviction, desire and close usually require personal sales contact.
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