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The function of a logo is to create a memorable, recognizable impression on the mind of a potential client or customer. A logo is essentially at the heart of a corporate identity. One of the key ways to establish yourself as part of the marketplace is by making yourself easily identifiable. Consumers react very well to seeing the same image over and over again — they remember consistent presentations.
There are four types of logos to consider:
Textual logos
Textual logos are simple text used in a logo format. The font type can appear in various shapes and sizes to convey your message. A thick font conveys your business’ power or strength; a fancy script font conveys style and elegance. A good example of a textual logo is that of IBM.
Illustrated logos
Illustrated logos are illustrations used as logos. These illustrations can be as simple or as complicated as you like. It is better to keep your illustrations simple and to the point because a company logo should at all times signify your business’s professionalism. A good example of an illustrated logo is that of Pepsi.
Symbolic logos
Nowadays symbolic logos are en vogue. A symbol can be used to portray an abstract representation of the company. A good symbolic logo is that of Nike.
Combination logos
A combination logo is a mixture of any or all of the other elements. A good example of a combination logo is America OnLine.
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