< Back to Success Stories Main Page
http://www.baldordistributor.com/
Baldor Electric Company is an industry-leading designer and manufacturer of electric motors, drives and generators, selling to Distributors and Original Equipment Manufacturers in over 55 countries.
Baldor sought to increase overall sales and market share by effectively empowering their distributor network to help them achieve solid growth online through the integration of a highly functional stock products catalog.
As a manufacturer dependent on independent distributors for growth, Baldor often has little-to-no control over product line brand exclusivity or order fulfillment. Distributors, on the other hand, rarely have the time, technical knowledge or financial resources to create and maintain a comprehensive catalog of all their products, let alone an entire catalog of just one manufacturer like Baldor – totaling over 7,500 stock products.
ISM helped Baldor organize, promote, integrate and maintain a central stock products catalog that could be shared and easily integrated into any distributor website design. ISM created the BaldorDistributor.com website to support the Powered by Baldor initiative and to provide distributors information on how to take advantage of the catalog integration program. This website offers complete program details, integration testimonials, a catalog demo, registration for interested distributors and a permission-controlled section for district managers. As for the Baldor 501 stock products catalog, features include part number and keyword search, parametric search by product attribute, product comparison, technical drawings, connection diagrams, NEMA quick reference chart, printable page views, add to favorites & email to a friend functionality.
ISM helped Baldor organize, promote, integrate and maintain a central stock products catalog that could be shared and easily integrated into any distributor website design. ISM created the BaldorDistributor.com website to support the Powered by Baldor initiative and to provide distributors information on how to take advantage of the catalog integration program. This website offers complete program details, integration testimonials, a catalog demo, registration for interested distributors and a permission-controlled section for district managers.
As for the Baldor 501 stock products catalog, features include part number and keyword search, parametric search by product attribute, product comparison, technical drawings, connection diagrams, NEMA quick reference chart, printable page views, add to favorites & email to a friend functionality.
As an exclusive online development partner for Baldor Electric Motor Company, ISM has successfully completed 50 private label catalog integrations (including several resulting site enhancements) within the past three months since the program was officially launched. Though distributors share catalog data, each inquiry and product request for quote through their website belongs only to that distributor. Additionally, ISM works with Baldor to maintain catalog content integrity and is responsible for all product updates, so distributors benefit from having the most recent product information for their end customers at all times.