Case Study No. 3


Success Stories

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Company Name:

http://www.industrialboiler.com/

Business Profile:

Industrial Boiler & Mechanical specializes in the sale of new and rebuilt boilers, as well as the repair, installation and start-up of steam process boiler systems for commercial, industrial and power utility facilities in the U.S. and abroad.

Business Objectives:

IB & M wanted primarily to enhance their online presence to present a larger, global, one-source solutions company feel in support of their online marketing and advertising efforts, Additionally, IB & M wished provide additional services information not mentioned in the previous website.

The Challenge:

Industrial Boiler & Mechanical needed to convey a large amount of important, detailed services information on each page, yet maintain visitor interest throughout the site.

The Solution:

ISM created a simple, clean website layout with consistent formatting and styles from page to page. Each service or offering is clearly segmented with title, description and in most cases a representative image. These comprehensive pages, along with unique titling and meta tag development of keywords, descriptions and image alt tags have given IB & M strong ranking for several key phrases like “used boiler sales”, “used boiler rentals” and “refractory repairs”.

The Results:

The industrialboiler.com website has grown since its redesign and launch last October to average nearly 50 daily visits and total over 15,000 page views. Qualified search results are increasingly detailed – “piping of boiling feed water de-aerators” and “heavy oil steam boiler unit for sale” are representative of typical daily entries that have resulted in targeted traffic. Since ISM’s launch of IndustrialBoiler.com they have enjoyed top search engine placement under their most critical business driving keyword searches.