Industrial Strength Marketing President James Soto to Speak at FABTECH 2009??

Nashville, Tenn. (11/03/09) – James Soto, president of Brentwood, TN-based Industrial Strength Marketing has been announced as a featured speaker at the annual FABTECH International and AWS Welding Show, in Chicago, IL.  Soto’s session, “Industrial Marketing in an Internet Age,” will bring to light marketing considerations that industrial businesses needs to address as sourcing and purchasing continues trending to online sources.

With over twenty years in B2B industrial marketing, Soto will provide guidance to attendees and provide recommendations on the best practices for industrial businesses to create sales conversions through online sources.  The session will address ways to diversify their marketing efforts, and minimize costs through Internet sourcing strategies.  “Industrial Marketing in an Internet Age” will be Wednesday, November 18th, 2009 at 10:00 a.m.  ??“FABTECH is always a great conference and it’s encouraging to see the organization recognize the shift in the market to online sources,” says Soto.  “I’m looking forward to highlighting simple but important steps attendees can make to bolster their online presence and increase sales.” ??

The FABTECH International & AWS Welding Show, including METALFORM, is co-organised by the Fabricators & Manufacturers Association, Intl. (FMA), the Society of Manufacturing Engineers (SME), the American Welding Society (AWS), and the Precision Metalforming Association (PMA).  From metal forming, fabricating, tube and pipe and welding technology to economic operation and management issues, the programming at this event has been carefully coordinated to provide the latest and most up-to-date information needed to operate successfully in every aspect of the industry.

About Industrial Strength Marketing
ISM is a full-service B2B marketing agency that specializes in interactive and alternative marketing for the manufacturing sector. ISM seamlessly integrates web development, search engine optimization, graphic design, social media networking, and print advertising to produce convergent marketing solutions that exceed the marketing objectives and visual expectations of their clients.