“21st Century Marketing for Fabricators” by James Soto featured in The Fabricator

Nashville, Tenn. (1/19/2010) - ISM President, James Soto, was again recruited to contribute a featured article for The Fabricator, an industry trade publication for the Fabricators & Manufacturers Association, Intl.  The article in January 2010 issue, “Part 1: Why You Need a Strong Online Presence” is part of a series Soto has developed called “21st Century Marketing for Fabricators.”

Metal fabricators' survival in the Information Age comes down to who can attract and retain business with the most consistency. As the recent economy has revealed, many operations today depend on the ebb and flow of work coming from existing customers. Now more than ever, thriving fabricators are using next-generation marketing strategies to maintain consistent contract opportunities.

With over twenty years in B2B industrial marketing, Soto continues his work to provide a roadmap for industrial businesses to make the transition to online marketing.

“There’s no doubt the market has changed and there’s a large chunk of the industrial market that has yet to keep pace with the transition to online sourcing,” commented Soto. “That’s why I started ISM, to help these industrial marketers take advantage of new media sources.”

Read the article in its entirety at The Fabricator.

About Industrial Strength Marketing

ISM is a full-service B2B marketing agency that specializes in interactive and alternative marketing for the manufacturing sector. ISM seamlessly integrates web development, search engine optimization, graphic design, social media networking, and print advertising to produce convergent marketing solutions that exceed the marketing objectives and visual expectations of their clients.

###